The global structure of the crane market

The companies in the crane and hoist industry are largely medium-sized and entrepreneur-led. Therefore, the advancing globalization of competition, upcoming investments both in additional sales markets for internationalization and in development activities for automation technology (in the context of Industry 4.0), is a demanding as well as capital-intensive challenge for these companies. In order to combat this challenge, companies must strive to successfully expand value creation horizontally or vertically along the value chain, as well as to differentiate themselves through quality, local service or by becoming niche providers.