Aquin Advises:
On The Entry Of A Capital Partner:
Key Terms
| > | On July 15, 2024, Midgard finalized an agreement to bring in a minority capital partner. |
| > | Aquin accompanied Midgard in this transaction. The scope of services included the search for target companies, advice on specific issues related to positioning and marketing to potential investors, as well as the validation of a mid-term financial plan. |
Strategic Logic
| > | After the revival and successful reorientation of the historic brand by the management team led by David Einsiedler, Midgard is taking the next strategic step for growth. This aims to advance the development of new products, strengthen the brand, and expand international sales. |
MIDGARD
| > | Midgard Licht GmbH, based in Hamburg, Germany, was founded in 1919 by Curt Fischer. Curt Fischer is considered the inventor of adjustable lighting. In the 1920s, lights were statically fixed, so the light could not be directed to a desired spot on the work surface. |
| > | Curt Fischer’s adjustable lighting was very popular in the Bauhaus movement. For instance, Curt Fischer and Walter Gropius were in close exchange. |
| > | In 2015, David Einsiedler took over Midgard along with the patents and rights from Curt Fischer’s descendants. He successfully restructured and realigned Midgard without neglecting its roots. |
| > | In 2020, AYNO by Stefan Diez was the first new development in 70 years. Among other products, LOJA by Sebastian Herkner followed in 2024. |
| > | The foundation of new products remains the idea of making light adjustable, now complemented by a focus on sustainability in manufacturing and the product lifecycle. |
The Investors
| > | The German-based private investors wish to remain anonymous. |